Privacy Notice

Max Frank Ltd (We’, ‘Us’ or ‘Our’) know that you take the privacy of your information and how it used and shared very seriously and We will only use your personal information in accordance with the current data protection law in the UK and this privacy policy. This notice describes Our privacy policy and how we aim to repay the trust you have shown by sharing your personal data with us.

This policy applies to all the websites We operate, Our use of emails and text messages for marketing purposes, and any other methods We use for collecting information. It covers what We collect and why, what We do with the information, what We won’t do with the information, and what rights you have.

This privacy policy only applies to personal information We hold about individuals. It does not apply to information We hold about companies and other organisations.

We may update this privacy policy from time to time by publishing the amended version on Our website. Unless we have legal grounds to do otherwise, We will provide you with at least 30 days’ notice of the effective date of the revised privacy policy. We may post the notice on Our website and/or send you the notice by email.

Who we are

In this policy, whenever you see the words (‘We’, ‘Us’ or ‘Our’), it refers to Max Frank Ltd, Clough Street, Hanley, Stoke on Trent, ST1 4AF. Registered in England Company No: 6309165. For the purposes of UK Data Protection Law, We are a data controller in respect of the personal information that We collect and process about you as described in this privacy policy.

Max Frank Ltd is a privately owned company which is part of an internationally operative group of companies, which includes subsidiaries in Europe, North America, Asia, Australia and the Middle East.

Information We collect

We will only ever collect the information We need – including data that will be useful to help improve Our services.

We may collect and process the following data about you:

1. Personal information, such as name, postal address, phone number, email address, that you provide by filling in forms on Our web site (www.maxfrank.com), in our offices and when you contact Us via telephone and includes information provided when you

• subscribe to receive one of Our e-communications;
• order a brochure;
• enquire about a specific product or service;
• request information via telephone;
• request a call back;
• respond to a campaign;
• enter a competition or promotion;
• submit a question to Us or provide Us with feedback.
• use our ecatalog

2. Details of your visits to Our site including but not limited to, IP addresses (the location of the computer on the internet), pages accessed and files downloaded. This helps Us to determine how many people use Our sites, how many people visit on a regular basis, and how popular Our pages are. This is statistical data about Our users’ browsing actions and patterns, and does not identify any individual. It simply allows Us to monitor and improve Our service.

You are provided with an opportunity to opt out from receiving communications from Us or Our partners at the time that your details are submitted and on each occasion that you are contacted thereafter.

Our site uses cookies to distinguish you from other users of Our site. This helps Us to provide you with a good experience when you browse our site and allows Us to improve Our site. For detailed information on the cookies We use and the purpose for which We use them please see Our cookie policy. If you want to disable cookies please refer to your browser help.

How We use the information We collect

We may process your personal data for Our legitimate business interests. “Legitimate Interests” means the interests of Our company in conducting and managing Our business and providing you with the best services and products in the most secure way. These interests include:

• To ensure that content from Our site is presented in the most effective manner for you and for your computer.
• To provide you with information about Our products, services or offers that you request from Us or that may be similar to products and services that you have previously purchased from Us.
• To provide you with postal communications about Our products, services or offers which we feel may interest you.
• To contact you regarding your opinions on Our products and services which may be used for research and analysis to help Us to improve or modify those products and services.
• To help Us identify you when you contact or visit Us.
• For general administration purposes.
• To help Us improve the quality of Our products and services
• To help Us detect and prevent fraud and money laundering.
• To help Us recover debts.
• To carry out analysis and customer profiling.
• When you communicate with us for customer service or other purposes (e.g., by emails, faxes, phone calls, tweets, etc.), we retain such information and our responses to you in the records of your account.

When We process your personal data for Our legitimate business interests We always ensure that We consider and balance any potential impact on you and your rights under data protection laws.

If you have any concerns about the processing described above, you have the right to object to this processing. For more information on your rights please see “Your Rights” section below.

Choice / opt-in and opt-out

Whenever the processing of your personal data requires your consent then you will be given the opportunity to opt-in or opt-out to having your contact details used as set out above, at the time your details are submitted.

For example, when you request product information, you can tell Us when you provide your details if you do not want to receive any other information from Us or Our partners, or you can let Us know how best to get in touch with you with information that may be of interest.

If you no longer wish to receive marketing emails or other promotional materials from Us, you may opt-out of receiving these communications at any time by one of the following methods:

• by replying to the email with ‘unsubscribe’ in the subject line;
• by using the opt out boxes on the response form and submitting it;
• by writing to us at our registered address
• by calling us on 01782 598041.

The range of products and services offered by Us include, but is not limited to:
Designing, manufacturing and supplying technically based products and services to the construction industry.

Sharing your information

Just like most other organisations, We work with third-party service providers which provide important functions to us that allow us to be easier, faster, and friendlier in the way we deliver Our services. We need to disclose user data to them from time to time, for any of the purposes set out above, so that the services can be performed.

We may also disclose your personal information to third parties, if We are under a duty to disclose or share your personal data for legal or regulatory purposes, in relation to existing or future legal proceedings, for the prevention of fraud/loss or to protect the rights, property, safety of Our Group, Our customers or others.

Data security

Information is stored by Us on computers located in the UK. We may transfer the information to other offices and to other reputable third-party organisations as explained above – they may be situated inside or outside the European Economic Area. We may also store information in paper files.

We have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored securely to protect against its loss, misuse and alteration. Documentation can be supplied on request from our Data Compliance Officer via our Registered Office.

We take steps to ensure that any organisations that we share your data with will have security protocols and policies in place to manage and record your data privacy and preferences correctly and that your data is stored correctly.

Unfortunately, the transmission of data across the internet is not completely secure and whilst We do Our best to try to protect the security of your information We cannot ensure or guarantee that loss, misuse or alteration of data will not occur whilst data is being transferred.

We will keep your information only for as long as We need it to provide you with the goods, services or information you have required, to administer your relationship with Us, to comply with the law, or to ensure We do not communicate with people that have asked Us not to. When We no longer need information, We will always dispose of it securely, using specialist companies if necessary to do this work for Us.

Job applicants, current and former employees

When individuals apply to work for Us, We will only use the information they supply to Us to process their application and to monitor recruitment statistics. Where We want to disclose information to a third party, for example where We want to take up a reference or obtain a ‘disclosure’ from the Criminal Records Bureau, We will not do so without informing them beforehand unless the disclosure is required by law.

Personal information about unsuccessful candidates will be destroyed or deleted.

Once a person has taken up employment with Us, We will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person’s employment. Once their employment with Us has ended, We will retain the file in accordance with the requirements of Our retention schedule and then delete it.

Cookies

When you visit our Internet pages, we may store information on your computer in the form of cookies. Cookies are small files that are transferred from an Internet server to your browser and stored on its hard drive. Only the Internet protocol address is saved during this process – but no personal data. This information, which is stored in the cookies, enables us to recognize you automatically the next time you visit our website, thereby making it easier for you to use our website.

You can of course also visit our Internet pages without accepting cookies. If you do not want your computer to be recognized upon your next visit, you can also refuse the use of cookies by changing the settings in your browser to "Reject cookies". You can find out how to do this in the operating instructions of your browser. However, if you reject the use of cookies, there may be restrictions on the use of some areas of our Internet pages.

Use of Google Analytics with Anonymization Function

We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, hereafter referred to as "Google". Google Analytics uses so-called "cookies", text files which are saved on your computer and as a result enable you to analyze the use of the website.

The information generated by these cookies, such as the time, place and frequency of your website visit, including your IP address, is transmitted to and stored by Google in the United States.
We use Google Analytics on our website with the addition "_gat._anonymizeIp". In this case, your IP address is shortened by Google within Member States of the European Union or in other contracting states of the European Economic Area Agreement and therefore made anonymous.
Google will use this information to evaluate your use of our site, compile reports on website activities for us and provide further services related to website and internet use. Google may also transfer this information to third parties if this is required by law or if third parties process this data on Google's behalf.
According to its own information, Google will under no circumstances associate your IP address with other Google data. You can prevent the installation of the cookies by selecting the appropriate settings on your browser; we point out, however, that in this case it is possible that you will not be able to fully use all the features of our site.

In addition, Google offers a deactivation add-on for the most common browsers, which gives you more control over which data Google collects about the websites you visit. The add-on informs the JavaScript (ga. js) of Google Analytics that no information about the website visit should be submitted to Google Analytics. However, the Google Analytics browser deactivation add-on does not prevent information from being transmitted to us or to any other web analytics services that may be used by us. For more information about installing the browser add-on, please follow the link below: https://tools.google.com/dlpage/gaoptout?hl=de

If you visit our site via a mobile device (smartphone or tablet), you must instead click this link to prevent tracking by Google Analytics within this website in the future. This is also possible as an alternative to the browser add-on above. Clicking the link sets an opt-out cookie in your browser that is only valid for this browser and domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted, so that you have to click on the link again.

If you have agreed that your web and app browser history may be linked by Google to your Google Account and that information from your Google Account may be used to personalize advertisements, Google will use your information together with Google Analytics data to create target group lists for cross-device remarketing. For this purpose, Google Analytics first collects your Google authenticated ID on our website, which is linked to your Google Account (i.e. personal data). Google Analytics will then temporarily link your ID with your Google Analytics data in order to optimize our target groups.
If you do not agree to this, you can turn it off by means of corresponding settings in the "My Account" section of your Google Account.

Use of Remarketing Tools

Google Ad Services / Google AdWords Conversion

This website uses tools for the "online marketing" of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. This serves the purpose of ascertaining that a visitor has accessed our website via a Google advertisement. Google uses cookies that are stored on your computer and allow an analysis of the use of the website. The cookies for so-called "conversion tracking" are set when you click on an advertisement posted by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you wish to prevent "conversion tracking", you can adjust your browser to block cookies from the "googleadservices.com" domain. You can also exercise your right to opt-out through the site: http://www.networkadvertising.org/choices/ . If you would like to learn more about these methods or know what options you have to prevent Google from using this information, please click here:
https://www.google.com/settings/u/0/ads/authenticated

Use of Google Remarketing

This website uses the remarketing function of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; “Google“. This function is used to present interest-based advertisements to website visitors within the Google advertising network. This technology enables us to automatically generate target group-oriented advertising after your visit to our website. The advertisements are based on the products and services which you clicked on during your last visit to our website. For this purpose, a so-called "cookie" is stored in the browser of the web page visitor, which makes it possible to recognize the visitor again if he or she accesses websites that belong to the advertising network of Google. Cookies are small text files that are stored in your browser when you visit our website. Google normally stores information such as your web request, IP address, browser type, browser language, date and time of your request. This information is used to assign the web browser to a specific computer. On the pages of the Google Advertising Network, the visitor can then be presented with advertisements that refer to content previously viewed by the visitor on websites that use Google's remarketing function.
If you have agreed at https://www.google.com/settings/u/0/ads/authenticated that Google may link your browser history to your Google Account and use information from your Google Account for the personalization of advertisements, the remarketing function also work across various devices. Here, Google collects your Google ID and uses it for the purposes of cross-device identification.
According to its own statements, Google does not collect any personal data whatsoever during this process. However, if you still do not want Google's remarketing feature, you can disable it by carrying out the corresponding settings at http://www.google.com/settings/ads.
Alternatively, you can disable the use of cookies for interest-based advertising via the Advertising Network Initiative by following the instructions at http://www.youronlinechoices.com/uk/your-ad-choices or http://optout.networkadvertising.org/.
You can also prevent the saving of cookies by making the relevant setting in your browser software, but we must point out that in this case you may not be able to use all the functions of this website to their full extent.
More information on how Google uses cookies can be found in Google's Privacy Policy.

Use of YouTube in Extended Data Protection Mode
For the integration of videos, our site uses the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Normally, your IP address is sent to YouTube and cookies are installed on your computer when you access a page with embedded videos. However, we have included our YouTube videos in the extended data protection mode (in this case YouTube still contacts Google's Double Click service, but personal information is not evaluated according to Google's privacy policy). As a result, YouTube no longer stores information about visitors unless you watch the video. If you have clicked on the video, your IP address will be sent to YouTube and YouTube will know that you have watched the video. If you are logged in to YouTube, this information is also associated with your user account (you can prevent this by logging out from YouTube before accessing the video).
We then have no knowledge of the possible collection and use of your data by YouTube and have no influence on this. For more information, please see YouTube's Privacy Policy at https://policies.google.com/privacy. Furthermore, for the general handling and deactivation of cookies, we refer to our general description in this Privacy Policy.

Use of 'NBS Clauses'

We use in our website services of RIBA Enterprises Limited to provide you with the selection and download of our product specification in a comfortable manner. RIBA uses Cookies for session recognition. Information on this can be found in the privacy policy at https://www.thenbs.com/privacy-policy.

Your rights

Under the data protection legislation, you have the right to request copies of your data, request rectification of your data, request erasure of your data, object to Us processing your data, the right to prevent your data being used for direct marketing, request Us to restrict the processing of your data and where our systems allow, the right to access a copy of the information We hold about you (a subject access request).

If you wish to exercise any of these rights please contact the Data Compliance Officer, writing at our Registered office or fnncmxfrnkck.

Applicable as of May 2018